Strategic Affiliate & Business Advisory 

Hello! I’m Tõnis Hinnosaar, with over 15 years of experience in the digital marketing and affiliate marketing industries. As an entrepreneur and advisor, I’ve specialized in helping businesses grow by implementing performance-based strategies, optimizing affiliate programs, and fine-tuning business operations for sustainable success.

Since 2005, I have been deeply involved in affiliate marketing and digital strategy, having led a profitable pan-European affiliate network for 10 years. Learn more about my experiences. My background in both business and affiliate marketing allows me to help clients achieve faster results, increased revenue, and a more effective online presence.
  • Is your business aiming to build a high-performing affiliate program?
  • Does your business strategy need a strategic realignment to boost growth?
  • Are you ready to scale your operations and maximize your potential?
If you answered yes to any of these, you're in the right place. My approach blends my deep expertise in affiliate marketing with strategic business advisory to help you achieve your objectives. Whether you are looking to elevate your current affiliate marketing efforts or need broader business strategy advice, I’m here to provide tailored solutions.

With a solid understanding of the technical and strategic aspects of affiliate marketing and business growth, I can guide you in optimizing your operations and implementing effective strategies. I have worked with brands across Europe and beyond, making me a trusted partner for businesses that want to thrive in the digital world.

As a speaker and advisor, I also contribute to the industry by sharing my knowledge at events, universities, and in specialized training sessions for companies. My experience spans both affiliate marketing and entrepreneurship, and I am committed to helping businesses grow while maintaining balance in both professional and personal spheres. Want to know more about how I think and operate? See my full background and approach.

How I Help My Clients

Here’s how I commonly support clients—always adapted to your goals and growth stage.
  • Affiliate Program Audit & Growth Roadmap: Strategic evaluation to uncover issues, optimize payouts, attract stronger partners, and assess growth potential.
  • Business Strategy & Growth Advisory: Zoom out to optimize unit economics, align your offer, pricing, and acquisition model, and unlock sustainable growth.
  • Conversion Path & Landing Page Review: Practical, high-leverage feedback to improve your lead-to-sale funnel performance.
  • Affiliate Program Setup Guidance: If you’re launching a program, I help define the optimal tech, commission models, and recruitment positioning.
See full list of services

Let’s explore how strategic affiliate marketing and business insight can grow your results. Book your free strategy session!